Dear Netflix,
Everyone knows your name, but how do you keep it that way? By 2030, we want Netflix to be, not an extension, but part of life. The two pillars we will build upon are connection and interaction!
Watching a movie alone is fun, but NEVER as fun as watching it with others. With one click of a button, we have the opportunity to bring people together and revive those nostalgic memories of family/friend movie nights!
As distance separates people, staying in touch becomes harder and harder. This is due to many factors, including relocation and career shifts (1). But, Netflix can fix this isolation!
Doom Scrolling...another problem. The average attention span of people has decreased by ~40% in just the last thirteen years (2)! Instant gratification apps with shorter content such as TikTok and Instagram Reels have taken the world by storm. So, CONTINUAL interaction is another key point to focus on for the future success of Netflix.
XOXO,
Gossip Girl
(2)
https://www.apa.org/news/podcasts/speaking-of-psychology/attention-spans